B2B Marketing Handbook

Mô tả

The B2B buying process has evolved to resemble B2C shopping driven by a significant increase in millennial buyers who now make up nearly half of this demographic. With 21% in VP or C-level roles and over 60% influencing purchasing decisions, these buyers demand a personalized, instant shopping experience like B2C ecommerce for B2B. This evolution in the buyer profile has fundamentally altered the buying cycle, ushering in a new era where buyers expect a highly personalized experience akin to that of B2C shopping. Today's B2B buyers demand comprehensive access to product specifications, architecture details, use cases, demos, videos, reviews, ratings, pricing information, all aimed at providing a deeper understanding and tailored experience. The future of technology integration is more comprehensive than anticipated, with a surge in marketplaces ranging from cloud providers to CRM leaders, all aimed at facilitating seamless integration of B2B software and products. Targeting marketers, sales professionals, and business leaders, this eBook serves as a comprehensive guide to navigating the digital B2B marketplace, offering actionable insights for creating engaging, effective marketing strategies that resonate with today's buyers. The book delves into essential aspects of B2B marketing, beginning with an introduction to the concept, the buying process, and its evolution. It addresses the creation of buyer personas and strategies for engaging with Millennials. Additionally, it highlights crucial strategies in content marketing and SEO, alongside innovative marketing and sales tactics, culminating with several forward-looking predictions.