Proposition
Find out if your idea has demand (or is worth making)
Listed in categories:
Maker ToolsMarketingSales
Description
Proposition is a powerful tool designed to help marketers, business owners, and copywriters identify their audience's most pressing needs and align them with their product and service offerings. By utilizing the Value Proposition Design Canvas, users can create products and services that customers genuinely want, avoiding wasted time on ideas that won't work.
How to use Proposition?
To use Proposition, start by watching a 3-minute overview of the Value Proposition Design Canvas. Then, take the free introductory course to understand the framework better. Finally, apply the insights gained to create compelling offers that resonate with your target audience.
Core features of Proposition:
1️⃣
Identify potential audiences that perfectly fit your value offerings.
2️⃣
Uncover deep visceral desires that motivate purchasing decisions.
3️⃣
Unearth functional, social, and emotional needs that drive buying behavior.
4️⃣
Create high-performance offers that resonate deeply with your audience.
5️⃣
Utilize the Value Proposition Design Canvas framework effectively.
Why could be used Proposition?
| # | Use case | Status | |
|---|---|---|---|
| # 1 | Marketers can refine their target audience to create more effective campaigns. | ✅ | |
| # 2 | Business owners can develop products that meet the actual needs of their customers. | ✅ | |
| # 3 | Copywriters can craft compelling offers that resonate with potential buyers. | ✅ | |
Who developed Proposition?
Proposition is proudly made with Cursor, a team dedicated to helping marketers and business owners create products that people actually want. They are passionate about the Value Proposition Design framework and aim to provide valuable resources for effective offer creation.