How can Overstory help businesses?

Overstory helps businesses accurately estimate true incremental impact and realize attributable lifetime value.

Is Overstory scalable for different types of tests?

Yes, Overstory is scalable and allows easy launch of one or more tests for precise lift and iROI impact.

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Overstory

Q: What features does Overstory offer?

Overstory offers Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing.

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All-in-one 1st party marketing measurment platform

Listed in categories:

Marketing attributionMarketingAnalytics

Description

Overstory is an all-in-one marketing measurement platform designed to drive incremental growth. It offers cookieless, durable, and true incremental business value with accurate measurement for profitable growth.

How to use Overstory?

To use Overstory, sign in to your account, explore the features including Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing, and get started with a demo to experience the platform's capabilities.

Core features of Overstory:

1️⃣

Multi-Touch Attribution

2️⃣

Incrementality Modeling

3️⃣

Matched Market Testing

Why could be used Overstory?

#	Use case	Status
# 1	Accurately estimate true incremental impact	✅
# 2	Realize attributable lifetime value	✅
# 3	Test any channel or campaign for true incremental lift	✅

Who developed Overstory?

Overstory is developed by a team of marketing experts dedicated to providing innovative solutions for businesses.