Overstory
All-in-one 1st party marketing measurment platform
Listed in categories:
Marketing attributionMarketingAnalytics
Description
Overstory is an all-in-one marketing measurement platform designed to drive incremental growth. It offers cookieless, durable, and true incremental business value with accurate measurement for profitable growth.
How to use Overstory?
To use Overstory, sign in to your account, explore the features including Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing, and get started with a demo to experience the platform's capabilities.
Core features of Overstory:
1️⃣
Multi-Touch Attribution
2️⃣
Incrementality Modeling
3️⃣
Matched Market Testing
Why could be used Overstory?
| # | Use case | Status | |
|---|---|---|---|
| # 1 | Accurately estimate true incremental impact | ✅ | |
| # 2 | Realize attributable lifetime value | ✅ | |
| # 3 | Test any channel or campaign for true incremental lift | ✅ | |
Who developed Overstory?
Overstory is developed by a team of marketing experts dedicated to providing innovative solutions for businesses.