Do Things That Don't Scale
A directory of startups that did things that don't scale
Listed in categories:
Startup LessonsTechMarketing
Description
Do Things That Don't Scale is a guide for startups emphasizing the importance of unscalable tactics to foster deep customer relationships and drive explosive growth. It encourages founders to focus on personalized experiences, manual onboarding, and direct engagement with customers to create diehard fans before scaling their operations.
How to use Do Things That Don't Scale?
To implement the strategies from Do Things That Don't Scale, startups should focus on engaging directly with their customers, providing personalized experiences, and using creative, unscalable tactics to build a loyal user base. This involves manual onboarding, direct outreach, and leveraging existing networks for referrals.
Core features of Do Things That Don't Scale:
1️⃣
Personalized onboarding and support
2️⃣
Direct customer engagement
3️⃣
Manual problem validation
4️⃣
Creative marketing campaigns
5️⃣
Building relationships with early adopters
Why could be used Do Things That Don't Scale?
| # | Use case | Status | |
|---|---|---|---|
| # 1 | Startups looking to build a loyal customer base | ✅ | |
| # 2 | Founders wanting to validate their product ideas manually | ✅ | |
| # 3 | Companies aiming to create buzz through unconventional marketing strategies | ✅ | |
Who developed Do Things That Don't Scale?
The guide is inspired by successful startup founders and their unconventional strategies for growth, particularly those from Y Combinator, a renowned startup accelerator that has helped launch numerous successful companies.