Craft. Ideas are easy, products hard.
The search for great products
Listed in categories:
Design ToolsTechProductivity
Description
Craft is a comprehensive guide for product managers that explores the essential questions and challenges faced in product development. It emphasizes the importance of intent and purpose in creating products that resonate with customers and transform makers. The book distills decades of experience into ten easy-to-read chapters, providing insights on how to build great products and achieve product-market fit.
How to use Craft. Ideas are easy, products hard.?
Readers can use Craft as a reference guide, following the chapters sequentially or focusing on specific areas of interest to enhance their product management skills and strategies.
Core features of Craft. Ideas are easy, products hard.:
1️⃣
Explores key questions in product management
2️⃣
Provides practical insights on customer engagement
3️⃣
Offers guidance on building customer personas
4️⃣
Discusses prioritization and feature selection
5️⃣
Covers the product life cycle and scaling strategies
Why could be used Craft. Ideas are easy, products hard.?
| # | Use case | Status | |
|---|---|---|---|
| # 1 | Product managers seeking to enhance their skills | ✅ | |
| # 2 | Teams looking to improve customer engagement strategies | ✅ | |
| # 3 | Individuals interested in understanding product-market fit | ✅ | |
Who developed Craft. Ideas are easy, products hard.?
Jawwad Farid is an experienced product builder and educator with over three decades in the field. He has worked across four continents and has a diverse background in various industries, including financial services and education. As a professor and consultant, he shares his extensive knowledge through his writing and teaching.