Aptitude
Customer interviews, conducted and analyzed by AI
Listed in categories:
Design ToolsArtificial IntelligenceUser Experience
Description
Aptitude is an AI-powered platform that conducts and analyzes conversations with hundreds of customers, providing the depth of an interview at the scale of a survey. It allows businesses to supercharge their research by replacing manual methods with AI-moderated interviews, enabling a deeper understanding of customer insights quickly and efficiently.
How to use Aptitude?
To use Aptitude, simply log in to the platform, customize your AI interviewer with a discussion guide, and start conducting interviews with your target audience. The AI will engage participants in meaningful conversations and provide you with summarized insights and key themes from the discussions.
Core features of Aptitude:
1️⃣
AI-moderated interviews
2️⃣
Customizable discussion guides
3️⃣
Conduct hundreds of interviews simultaneously
4️⃣
Effortless synthesis of customer insights
5️⃣
Real-time qualitative and quantitative feedback
Why could be used Aptitude?
| # | Use case | Status | |
|---|---|---|---|
| # 1 | Concept Testing: Gather deep qualitative and quantitative feedback on new products. | ✅ | |
| # 2 | Churn Interviews: Automatically interview churned users for immediate feedback. | ✅ | |
| # 3 | Usability Testing: Evaluate new designs for ease of use. | ✅ | |
Who developed Aptitude?
Aptitude is developed by a team of experts in AI and customer research, dedicated to helping businesses understand their customers better and make informed decisions that drive growth.